| Currency |
Core |
Loads currency conversions from an outside source, allows non-supported currencies to come in on the OpenRTB2 request, converts bid currencies to the request’s prefered currency. |
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| Currency |
Request-Defined Rates |
Allows the request to define its own currency rates. |
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| Currency |
Convert Currency Method |
Allows adapters to convert bid floors to a different currency if needed. |
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| Deals |
Core |
Basic deal support, creating hb_deal targeting when appropriate. |
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| Deals |
Deal prioritization |
Supports the ‘preferdeals’ targeting flag to give deals the priority when PBS returns ad server targeting. |
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| AMP |
Core |
Reads and responds to the /openrtb2/amp endpoint |
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| Targeting |
Core |
Request can specify includewinners and includebidderkeys. These cause PBS to emit seatbid[].bid[].ext.prebid.targeting values. |
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| Targeting |
Format |
Request can specify includeformat, which causes PBS to emit hb_format along with other targeting values like hb_pb, etc. |
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| Targeting |
Custom Targeting |
Request can specify ext.prebid.adservertargeting, which causes PBS to emit custom targeting values. |
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| Request Params |
Global Params |
Publishers can specify adapter-specific cross-impression attributes. |
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| Price Granularity |
Core |
Request can define quantization rules. Bids are quantized before being added to ad server targeting. |
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| Price Granularity |
Mediatype pricegranularity |
Request can define different quantization rules for different mediatypes. Bids are quantized before being added to ad server targeting. |
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| Bid Adjustments |
Core |
Allows publishers to adjust bid prices to account for gross/net or consistent discrepancies. |
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| Bid Adjustments |
By mediatype |
Allows for different bid adjustments by mediatype banner, video, native. |
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| Price Floors |
Core |
Support for the price floors feature. |
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| GDPR |
TCF 2 core |
Able to: read the TCF2 global vendor list, parse incoming TCF2 consent strings, and take appropriate enforcement action. |
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| GDPR |
TCF 2 Account Config |
Able to turn on and off TCF2 enforcement per account. |
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| GDPR |
Support for basicEnforcementVendors |
Host companies can define bidders that don’t require vendor consent but do require Purpose consent. |
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| GDPR |
TCF 2 Geo-Fencing |
If the incoming request contains device.geo.country, PBS will enforce the EEA if the request is flagged as being in GDPR scope. |
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| GDPR |
TCF 2 Geo-Lookup |
Can use a geographic lookup service to help determine whether the incoming request is in-scope for GDPR. |
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| GDPR |
TCF 2 channel exception |
Can be configured to turn off GDPR checks for a specific account and a specific channel. e.g. Account 123 has a different legal basis for AMP. |
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| US Privacy |
USP core |
Able to: read the US Privacy consent string (CCPA) and take appropriate enforcement action. |
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| US Privacy |
USP AMP support |
Able to: read the US Privacy consent string from AMP requests and take appropriate enforcement action. |
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| COPPA |
Core |
Able to read the COPPA flag and take appropriate enforcement action. |
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| Global Privacy Control |
Core |
Passes the Sec-GPC header through to bidders. |
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| Cache |
Bids core |
Accepts the ext.prebid.cache.bids parameter, storing bid objects in PBC. |
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| Cache |
VAST core |
Accepts the ext.prebid.cache.vastxml parameter, storing VAST responses in PBC. |
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| Cache |
Winning-only flag |
Accepts a ‘ext.prebid.cache.winningonly’ parameter on the request. If true, instead of caching all bids and VAST, only the winning bid or VAST is stored. |
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| Stored Requests |
Core |
Accepts a stored request ID in the OpenRTB, looks it up against a local data store, and merges with the OpenRTB request record. |
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| Stored Requests |
Unique Per Account |
If an account ID is provided, PBS can distinguish between otherwise identical SRIDs. |
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| Stored Requests |
Unique BidRequest IDs |
Supports the generate-storedrequest-bidrequest-id setting telling Prebid Server to override the static bidrequest.id in the stored request with a UUID. |
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| Stored Responses |
Stored Auction Responses |
Accepts a stored response ID in the OpenRTB, looks it up against a local data store, and merges with the OpenRTB response record. |
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| Stored Responses |
Stored Bid Responses |
Accepts a stored response ID in the OpenRTB, looks it up against a local data store, and uses that as the bid adapter response. |
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| First Party Data |
Core |
Accepts core first party data attributes and supports ext.prebid.data.bidders. |
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| First Party Data |
Bidder-specific data |
Accepts bidder-specific first party data attributes. |
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| First Party Data |
AMP first party data |
Accepts first party data attributes on an AMP request. |
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| Supply Chain |
Bidder-specific schains |
Accepts bidder-specific schain |
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| Supply Chain |
Host SChain |
The host company can supply a global schain that’s appended to the list of incoming nodes in source.ext.schain. |
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| Supply Chain |
ORTB 2.4 compatibility |
If source.ext.schain doesn’t exist but ext.schain does, PBS copies the latter to the former. |
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| Publisher Accounts |
Core |
Ability to enforce that requests coming in have a valid account ID. |
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| Publisher Accounts |
AMP account parameter |
Accept the account parameter on the AMP request. |
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| Publisher Accounts |
Account-specific TTLs |
Allow each account ID to have a custom PBC time-to-live for banner and video. |
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| Video |
Core |
Support for basic instream and outstream video: passes video parameters to adapters, stores VAST responses when instructed. |
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| Video |
Outstream renderers |
Support for bidders specifying their own renderers for outstream video. |
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| Video |
Long-form video |
Support for the long-form video endpoint. |
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| Video |
IAB advertiser category mapping |
Able to map IAB advertiser categories to a supplied mapping table. |
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| Video |
Echo video attributes |
To support mobile video, copies stored request video attributes to the response. |
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| Mobile App |
Request Passthrough |
Apps can pass render-time parameters from the request through to the response. |
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| Native |
Core |
Passes the native mediatype through to bidders that support native. |
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| Native |
asset type preprocessing |
If a native bid response doesn’t contain asset.type, PBS will link to the asset in the request by ID and copy the type into the response. |
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| Interstitials |
Core |
Support device.ext.prebid.interstitial.minwidthperc and device.ext.prebid.interstitial.minheightperc parameters, dynamically updating the impression format object from a configurable list of sizes filtered by these parameters. |
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| Aliases |
Core |
Maps a biddercode on an incoming request to a specific server-side bid adapter named in the request or defined in config. |
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| Aliases |
GVL ID support |
Define the IAB GVL ID for an aliased biddercode. |
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| User ID Sync |
Core |
Implements the /cookie_sync and /setuid endpoints. Bidders may choose either redirect or iframe method. |
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| User ID Sync |
Multi-Method |
Bidders can supply both pixel redirects as well as iframe syncs. |
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| User ID Sync |
Cooperative sync |
Does a pixel sync with more than just the bidders on the page. |
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| User ID Sync |
Account override |
Allows accounts to override the cooperative sync feature and bidder limits. |
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| User ID |
EID Permissions |
The Publisher can define which bidders receive which extended user IDs. |
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| Events |
Events |
Ability to process the /event endpoint, place /event URLs in the OpenRTB response, and place /event URLs in VAST XML. |
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| Events |
Events vasttrack endpoint |
Ability to process the /vasttrack endpoint initated by Prebid.js, placing /event URLs in VAST XML. |
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| Events |
Events BidID Generation |
Some bidders don’t generate unique enough BidIDs to join with auction events. This feature allows the host company to inject a PBS-generated BidID alongside the bidder-generated ID. |
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| Auction |
MultiBid |
Allow named bidders to supply more than one response. |
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| Analytics |
Analytics module support |
Allows developers to plug in a custom analytics adapter. |
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| Bid Response Validation |
Validate secure markup |
PBS can configurably reject bid responses that don’t supply a secure creative when in a secure context. |
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| Bid Response Validation |
Validate bid sizes |
PBS can configurably reject bid responses with sizes that are bigger than the request dimensions. |
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| Bidder Info Endpoints |
Core |
Provides details on which bidders and parameters exist in this Prebid Server. |
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| Troubleshooting |
Test flag |
Accepts the OpenRTB ‘test’ flag, emitting additional debug info on responses. |
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| Troubleshooting |
Debug flag |
Accepts the ext.prebid.debug flag, emitting additional debug info on responses. |
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| Troubleshooting |
Account-level Debug Control |
Allows host companies to turn off debugging by account but allow for request-level overrides. |
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| Operations |
Core metrics |
Emits detailed operational metrics to back-end systems: Graphite, Influx, and Prometheus |
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| Operations |
Circuit breaker |
Protects system performance during fault scenarios by detecting problems with external and internal endpoints, turning them off temporarily when a problem occurs. |
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| Operations |
Server default request |
Support global defaults for incoming requests. |
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| Operations |
IPv6 |
Support taking IPv6 addresses and forwarding them to bidders. |
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| Operations |
Request Logging Admin Endpoints |
Log a limited number of requests to understand the raw data clients are sending. |
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| Programmatic Guaranteed |
Integration and Targeting |
Ability to load, target, and report PG line items |
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| Metadata |
x-prebid header |
Put version information in outgoing HTTP headers. |
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| Modules |
ortb2-blocking |
Configure per-account OpenRTB blocking details. |
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| Anti-Fraud |
Ads.Cert 2.0 Authenticated Connections |
Includes authenticated connection signing header on outgoing bid requests to supported adapters. * |
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