Yieldlab
Features
| Bidder Code | yieldlab | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, video, native | GDPR TCF Support | yes |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId | USP/CCPA Support | no |
| Supply Chain Support | yes | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | yes |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_yieldlab |
hb_bidder_yieldlab |
hb_adid_yieldlab |
hb_size_yieldlab |
hb_source_yieldlab |
hb_format_yieldlab |
hb_cache_host_yieldl |
hb_cache_id_yieldlab |
hb_uuid_yieldlab |
hb_cache_path_yieldl |
hb_deal_yieldlab |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
adslotId |
required | Yieldlab Adslot ID | '12345' |
string |
supplyId |
required | Yieldlab Supply ID. Please reach out to your account management for more information. | '12345' |
string |
adSize |
optional | Override the default prebid size | '970x250' |
string |
targeting |
optional | Key-Value Targeting | { 'key1': 'value1', 'key2': 'value2' } |
object |
extId |
optional | External Id | 'abc' |
string |
iabContent |
optional | Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data | { 'id': 'foo', 'title': 'bar' } |
object |
customParams |
optional | Custom parameters to append to the query string of the bidding endpoint. | { 'param': 'value1', 'param2': 'value2' } |
object |
IAB Content Object
Yieldlab supports passing the IAB content object in correspond to the OpenRTB Specifications. The following attributes are supported, and all of them are optional.
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
id |
optional | Id uniquely identifying the content | '12345' |
string |
episode |
optional | Episode number | '42' |
string |
title |
optional | Content title | 'some title' |
string |
series |
optional | Content series | 'some series' |
string |
season |
optional | Content season | 's1' |
string |
artist |
optional | Artist credited with the content | 'John Doe' |
string |
genre |
optional | Genre that best describes the content | 'some genre' |
string |
isrc |
optional | International Standard Recording Code conforming to ISO3901 | 'CC-XXX-YY-NNNNN' |
string |
url |
optional | URL of the content, for buy-side contextualization or review | 'https://yieldlab.com' |
string |
cat |
optional | Array of IAB content categories that describe the content producer | ['IAB1-1', 'IAB1-2'] |
Array<string> |
context |
optional | Type of content - 1: video, 2: game, 3: music, 4: application, 5: text, 6: other, 7: unknown | '7' |
string |
keywords |
optional | Array of keywords describing the content | ['k1', 'k2', 'k3'] |
Array<string> |
live |
optional | 0 = not live, 1 = content is live | '0' |
string |