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Telaria

Features

Bidder Code telaria Prebid.org Member yes
Media Types video GDPR TCF Support yes
User IDs none USP/CCPA Support no
Supply Chain Support yes COPPA Support no
Demand Chain Support no Safeframes OK no
Supports Deals no Prebid.js Adapter yes
IAB GVL ID 202 Prebid Server Adapter no
Floors Module Support no First Party Data Support no
Multi Format Support check with bidder ORTB Blocking Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_telaria hb_bidder_telaria hb_adid_telaria
hb_size_telaria hb_source_telaria hb_format_telaria
hb_cache_host_telari hb_cache_id_telaria hb_uuid_telaria
hb_cache_path_telari hb_deal_telaria

Registration

The Telaria adapter requires setup and approval from your Magnite account manager. Please reach out to them for more information.

Bid Params

Name Scope Description Example Type
adCode required A unique ID assigned by your Magnite account team. 'lufip' string
supplyCode required A code assigned by your Magnite account team. 'demo' string
videoId optional The ID of video asset. 'myVideo' string

For other parameters, please refer to the Tag Parameters section in the Telaria Console

Example Ad Unit

var adUnit = {
    "code": "video1",
    "mediaTypes": {
        "video": {
            "playerSize": [640, 480],
            "context": "instream"
        }
    },
    "bids": [{
        "bidder": "telaria",
        "params": {
            "supplyCode": "ssp-demo-rm6rh",
            "adCode": "ssp-!demo!-lufip",
            "videoId": "MyCoolVideo"     
        }
    }]
}

Supply Chain Object:

// There are two ways of passing the SupplyChain Object to our adapter:
// 1) set it in the config
pbjs.setConfig({
    "schain": {
        "ver":"1.0",
        "complete": 1,
        "nodes": [
            {
                "asi":"indirectseller.com",
                "sid":"00001",
                "hp":1
            }
        ]     
    }
});

// 2) pass it in the params object of the adunit:
var adUnit = {
    "code": "video1",
    "mediaTypes": {
        "video": {
            "playerSize": [640, 480],
            "context": "instream"
        }
    },
    "bids": [{
        "bidder": "telaria",
        "params": {
            "supplyCode": "ssp-demo-rm6rh",
            "adCode": "ssp-!demo!-lufip",
            "videoId": "MyCoolVideo"
        }
    }]
}

Telaria Prebid Example

Delivery

  • 1 : In-Stream: Played before, during or after the streaming video content that the consumer has requested (e.g., Pre-roll, Mid-roll, Post-roll).
  • 2 : In-Banner: Exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.
  • 3 : In-Article: Loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.
  • 4 : In-Feed: Found in content, social, or product feeds.
  • 5 : Interstitial/Slider/Floating: Covers the entire or a portion of screen area, but is always on screen while displayed (i.e. cannot be scrolled out of view). Note that a full-screen interstitial (e.g., in mobile) can be distinguished from a floating/slider unit by the imp.instl field.

Placement

  • 1 : Streaming
  • 2 : Progressive
  • 3 : Download

Supply Chain Object

The adapter has been enhanced to accept the supply chain object (schain) if provided. Please refer to SupplyChain for Non RTB Requests for more information

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