Smile Wanted
Features
| Bidder Code | smilewanted | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | none | USP/CCPA Support | yes |
| Supply Chain Support | no | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | 639 | Prebid Server Adapter | yes |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_smilewanted |
hb_bidder_smilewante |
hb_adid_smilewanted |
hb_size_smilewanted |
hb_source_smilewante |
hb_format_smilewante |
hb_cache_host_smilew |
hb_cache_id_smilewan |
hb_uuid_smilewanted |
hb_cache_path_smilew |
hb_deal_smilewanted |
Note
To use us as a bidder you must have an account and an active “zoneId” on our Smile Wanted platform.
Bid params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
zoneId |
required | The placement zone ID | 'test.com_header_bidding_display_atf' |
string |
Testing
You can add #sw_test_campaign to the end of any URL. This will have the effect of responding with a Smile Wanted creative with a high CPM, which means you’ll win every auction so you can see if the ad displays correctly.
(Please note that impressions and revenues of this test ad will not be recorded and not be paid.)
User Sync
Add the following code to enable user sync. Smile Wanted strongly recommends enabling user syncing through iFrames. This functionality improves partners’ user match rates and increases the Smile Wanted bid rate and bid price. Be sure to call pbjs.setConfig() only once.
pbjs.setConfig({
userSync: {
iframeEnabled: true,
filterSettings: {
iframe: {
bidders: '*', // '*' means all bidders
filter: 'include'
}
}
}
});