RTBHouse
Features
| Bidder Code | rtbhouse | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, native | GDPR TCF Support | yes |
| User IDs | id5Id, identityLink, pubProvidedId | USP/CCPA Support | no |
| Supply Chain Support | yes | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | yes |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | yes |
| Floors Module Support | yes | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_rtbhouse |
hb_bidder_rtbhouse |
hb_adid_rtbhouse |
hb_size_rtbhouse |
hb_source_rtbhouse |
hb_format_rtbhouse |
hb_cache_host_rtbhou |
hb_cache_id_rtbhouse |
hb_uuid_rtbhouse |
hb_cache_path_rtbhou |
hb_deal_rtbhouse |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
publisherId |
required | Unique publisher ID | 'ABCDEF' |
string |
region |
required | Assigned region | 'prebid-eu' |
string |
bidfloor |
optional | Minimal CPM value | 0.01 |
float |
channel |
optional | Inventory channel identifier, limited to 50 characters | Partner 1 - News |
string |
Please note:
-
Since 4.43 the bidfloor param will be ignored if a value is specified via floor module.
-
The channel param is available starting from Prebid 6.6.0. Please reach your RTBHouse representative for details on how to enable and use the channel param.