PulsePoint
Features
| Bidder Code | pulsepoint | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, video, native | GDPR TCF Support | yes |
| User IDs | all | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | 81 | Prebid Server Adapter | yes |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_pulsepoint |
hb_bidder_pulsepoint |
hb_adid_pulsepoint |
hb_size_pulsepoint |
hb_source_pulsepoint |
hb_format_pulsepoint |
hb_cache_host_pulsep |
hb_cache_id_pulsepoi |
hb_uuid_pulsepoint |
hb_cache_path_pulsep |
hb_deal_pulsepoint |
Disclosure
This bidder sets adId on the bid response and hasn’t responded to the Prebid.js team to confirm uniqueness
of this value. See Issue 6381.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
cf |
required | Ad size identifier | '300X250' |
string |
cp |
required | Publisher Id | 12345 |
integer |
ct |
required | Ad Tag Id | 12345 |
integer |
bcat |
optional | Blocked IAB Categories | [ 'IAB1-5', 'IAB1-6' ] |
array of strings |
battr |
optional | Blocked Creative Attributes | [ 1, 2, 5 ] |
array of integers |
badv |
optional | Blocked Advertisers by their domains | ['ford.com', 'pepsi.com'] |
array of strings |
bidfloor |
optional | Bid floor price CPM | 1.23 |
float |
video |
required | Required for video requests. OpenRTB Video object. | { w: 400, h: 300 } |
object |
Video parameters
Parameters on the Video object in Bid params for PulsePoint. OpenRTB 2.5 Video object specification is used. Below are some sample parameters from the OpenRTB Video specs.
Please use mediaTypes.video to specify video params in place of this parameter for PBJS 5.0 and later.
| Name | Scope | Description | Example |
|---|---|---|---|
video.mimes |
required | Content MIME types supported | ['video/mp4','video/x-flv'] |
video.minduration |
optional | Minimum video ad duration in seconds | 8 |
video.maxduration |
optional | Maximum video ad duration in seconds | 20 |
video.protocols |
optional | Array of supported video protocols | [2, 3] |
video.w |
optional | Width of the video player in device independent pixels | 400 |
video.h |
optional | Height of the video player in device independent pixels | 300 |
video.startdelay |
optional | Start delay in seconds | 5 |
video.skip |
optional | Indicates if the player will allow the video to be skipped | 1 |
video.minbitrate |
optional | Minumim bit rate in Kbps. | 200 |
video.maxbitrate |
optional | Maximum bit rate in Kbps. | 500 |
video.api |
optional | List of supported API frameworks for this impression | [1, 2] |