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Kargo
Features
| Bidder Code |
kargo |
Prebid.org Member |
yes |
| Media Types |
display, video, native |
GDPR TCF Support |
yes |
| User IDs |
unifiedId |
USP/CCPA Support |
yes |
| Supply Chain Support |
no |
COPPA Support |
no |
| Demand Chain Support |
no |
Safeframes OK |
yes |
| Supports Deals |
yes |
Prebid.js Adapter |
yes |
| IAB GVL ID |
972 |
Prebid Server Adapter |
yes |
| Floors Module Support |
yes |
First Party Data Support |
no |
| Multi Format Support |
will-bid-on-any |
ORTB Blocking Support |
check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_kargo |
hb_bidder_kargo |
hb_adid_kargo |
hb_size_kargo |
hb_source_kargo |
hb_format_kargo |
hb_cache_host_kargo |
hb_cache_id_kargo |
hb_uuid_kargo |
hb_cache_path_kargo |
hb_deal_kargo |
|
Disclosure:
This adapter is known to use an HTTP 1 endpoint. Header bidding often generates multiple requests to the same host and bidders are encouraged to change to HTTP 2 or above to help improve publisher page performance via multiplexing.
Note:
Kargo is an invitation-only marketplace. Please reach out to your Kargo account manager to get setup. Also, you must test on a mobile device, or emulate a mobile device by manipulating the user agent string sent to the server.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
tagid |
required |
openrtb2.BidRequest.Imp[0].TagID |
'31355' |
string |
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