GroupM for Header Bidding

GroupM

Features

Bidder Code	groupm	Prebid.org Member	yes
Media Types	display, video, native	GDPR TCF Support	yes
User IDs	all	USP/CCPA Support	yes
Supply Chain Support	yes	COPPA Support	yes
Demand Chain Support	no	Safeframes OK	yes
Supports Deals	check with bidder	Prebid.js Adapter	yes
IAB GVL ID	98	Prebid Server Adapter	yes
Floors Module Support	yes	First Party Data Support	yes
Multi Format Support	check with bidder	ORTB Blocking Support	check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_groupm`	`hb_bidder_groupm`	`hb_adid_groupm`
`hb_size_groupm`	`hb_source_groupm`	`hb_format_groupm`
`hb_cache_host_groupm`	`hb_cache_id_groupm`	`hb_uuid_groupm`
`hb_cache_path_groupm`	`hb_deal_groupm`

This bidder is not available in PBJS 6.24 and later.

Bid Params

Name	Scope	Description	Example	Type
`publisherId`	required	Publisher ID	`'32572'`	`string`
`adSlot`	optional	Ad Slot Name (see below)	`'38519891'`	`string`
`pmzoneid`	optional	Zone ID	`'zone1,zone2'`	`string`
`lat`	optional	Latitude	`'40.712775'`	`string`
`lon`	optional	Longitude	`'-74.005973'`	`string`
`yob`	optional	Year of Birth	`'1982'`	`string`
`gender`	optional	Gender	`'M'`	`string`
`kadpageurl`	optional	Overrides Page URL	`'http://www.yahoo.com/'`	`string`
`kadfloor`	optional	Bid Floor	`'1.75'`	`string`
`currency`	optional	Bid currency	`'AUD'` (Value configured only in the 1st adunit will be passed on. Values if present in subsequent adunits, will be ignored.)	`string`
`dctr`	optional	Deal Custom Targeting (Value configured only in the 1st adunit will be passed on. Values if present in subsequent adunits, will be ignored.)	`'key1=123\\|key2=345'`	`string`
`bcat`	optional	Blocked IAB Categories (Values from all slots will be combined and only unique values will be passed. An array of strings only. Each category should be a string of a length of more than 3 characters.)	`[ 'IAB1-5', 'IAB1-6', 'IAB1-7' ]`	`array of strings`
`deals`	optional	PMP deals (Values from each slot will be passed per slot. An array of strings only. Each deal-id should be a string of a length of more than 3 characters.)	`[ 'deal-id-5', 'deal-id-6', 'deal-id-7' ]`	`array of strings`
`outstreamAU`	optional	Oustream AdUnit described in Blue BillyWig UI. This field is mandatory if mimeType is described as video and context is outstream (i.e., for outstream videos)	`'renderer_test_groupm'`	`string`

GroupM is an aliased bidder of PubMatic

Prebid Server Bid Params

Name	Scope	Description	Example	Type
`publisherId`	required	Publisher ID	`"32572"`	`string`
`adSlot`	optional	Ad Slot Name	`"38519891"`	`string`
`pmzoneid`	optional	Comma separated zone id. Used im deal targeting & site section targeting. e.g drama,sport	`"zone1,zone2"`	`string`
`dctr`	optional	Deal Custom Targeting, pipe separated key-value pairs	`"key1=123\\|key2=345"`	`string`
`wrapper`	optional	Specifies GroupM openwrap configuration for a publisher	`"wrapper": { "profile": 123, "version": 1}`	`object`
`keywords`	optional	A set of key-value pairs; A key can have one or more values associated with it. They are used in buy-side segment targeting.	`"keywords": { "genre": ["rock", "pop"] }`	`object`

Prebid Server Test Request

The following test parameters can be used to verify that Prebid Server is working properly with the GroupM adapter. This example includes an imp object with an GroupM test publisher ID, ad slot, and sizes that would match with the test creative.

"imp":[
      {
         "id":“"some-impression-id”,
         "banner":{
            "format":[
               {
                  "w":300,
                  "h":250
               },
               {
                  "w":300,
                  "h":600
               }
            ]
         },
         "ext":{
            "groupm":{
               "publisherId":“156276”,
               "adSlot":"groupm_test"
            }
         }
      }
   ]

Back to Bidders