Feature Forward
Features
| Bidder Code | featureforward | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display | GDPR TCF Support | no |
| User IDs | none | USP/CCPA Support | no |
| Supply Chain Support | no | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | no |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_featureforward |
hb_bidder_featurefor |
hb_adid_featureforwa |
hb_size_featureforwa |
hb_source_featurefor |
hb_format_featurefor |
hb_cache_host_featur |
hb_cache_id_featuref |
hb_uuid_featureforwa |
hb_cache_path_featur |
hb_deal_featureforwa |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
pubId |
required | unique identifier per publisher, number range 1-999 | 32 |
integer |
siteId |
required | unique identifier per publisher site, number range 1-999 | 01 |
integer |
placementId |
required | unique identifier per placement per publisher site, ranges from 0-9 | 3 |
integer |