FairTrade
Features
| Bidder Code | fairtrade | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display | GDPR TCF Support | no |
| User IDs | none | USP/CCPA Support | no |
| Supply Chain Support | no | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | no |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_fairtrade |
hb_bidder_fairtrade |
hb_adid_fairtrade |
hb_size_fairtrade |
hb_source_fairtrade |
hb_format_fairtrade |
hb_cache_host_fairtr |
hb_cache_id_fairtrad |
hb_uuid_fairtrade |
hb_cache_path_fairtr |
hb_deal_fairtrade |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
uid |
required | Represents the FairTrade bidder system Ad Slot ID associated with the respective div id from the site page. | 5 |
integer |
priceType |
optional | Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the FairTrade bidder margin within. |
'gross' |
string |