Colossus
Features
| Bidder Code | colossus | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, video, native | GDPR TCF Support | no |
| User IDs | britepoolid, identityLink, unifiedId, id5Id, uid2 | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | yes |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_colossus |
hb_bidder_colossus |
hb_adid_colossus |
hb_size_colossus |
hb_source_colossus |
hb_format_colossus |
hb_cache_host_coloss |
hb_cache_id_colossus |
hb_uuid_colossus |
hb_cache_path_coloss |
hb_deal_colossus |
Disclosure:
This adapter is known to use an HTTP 1 endpoint. Header bidding often generates multiple requests to the same host and bidders are encouraged to change to HTTP 2 or above to help improve publisher page performance via multiplexing.
Prebid.Server Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
TagID |
optional | Placement Id will be generated on Colossus SSP Platform. | '0' |
string |
groupId |
optional | Group Id will be generated on Colossus SSP Platform. | '0' |
string |
You only need to use one parameter: either TagID or groupId
For prebidJS parametres, look into colossusssp.md