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AdformOpenRTB
Features
| Bidder Code |
adf |
Prebid.org Member |
yes |
| Media Types |
display, video, native |
GDPR TCF Support |
yes |
| User IDs |
all |
USP/CCPA Support |
yes |
| Supply Chain Support |
yes |
COPPA Support |
yes |
| Demand Chain Support |
no |
Safeframes OK |
check with bidder |
| Supports Deals |
check with bidder |
Prebid.js Adapter |
yes |
| IAB GVL ID |
50 |
Prebid Server Adapter |
yes |
| Floors Module Support |
yes |
First Party Data Support |
check with bidder |
| Multi Format Support |
will-bid-on-one |
ORTB Blocking Support |
check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adf |
hb_bidder_adf |
hb_adid_adf |
hb_size_adf |
hb_source_adf |
hb_format_adf |
hb_cache_host_adf |
hb_cache_id_adf |
hb_uuid_adf |
hb_cache_path_adf |
hb_deal_adf |
|
This bidder previously had a bidder code of `adformOpenRTB`, but prefers new configurations to use `adf`.
Bid params
| Name |
Scope |
Description |
Example |
Type |
mid |
required, if inv and nmane not set |
Placement ID |
12345 |
integer |
inv |
required, if mid not set |
Inventory source ID |
1234 |
integer |
mname |
required, if mid not set |
Placement name |
"Leaderboard" |
string |
adxDomain |
optional, Prebid.js only |
The Adform domain |
"adx.adform.net" |
string |
priceType |
optional |
Price type |
"gross" |
string |
Note: Bid placement should be defined using the mid parameter or inv and mname parameters (dynamic master tag) but not both.
OpenRTB request config
OpenRTB bid request app, site, device properties configured using prebid config.
pbjs.setConfig({
ortb2: {
app: {
name: 'My APP'
}
}
});
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