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Adagio

Features

Bidder Code adagio Prebid.org Member yes
Media Types display, video, native GDPR TCF Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, pubProvidedId, sharedId, unifiedId USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 617 Prebid Server Adapter no
Floors Module Support yes First Party Data Support no
Multi Format Support check with bidder ORTB Blocking Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adagio hb_bidder_adagio hb_adid_adagio
hb_size_adagio hb_source_adagio hb_format_adagio
hb_cache_host_adagio hb_cache_id_adagio hb_uuid_adagio
hb_cache_path_adagio hb_deal_adagio

Note

The Adagio bidder adapter requires setup and approval from the Adagio team. Please reach out to contact@adagio.io for more information.

Bidder Settings

The Adagio bid adapter uses browser local storage. Since Prebid.js 7.x, the access to it must be explicitly set.

// https://docs.prebid.org/dev-docs/publisher-api-reference/bidderSettings.html
pbjs.bidderSettings = {
  adagio: {
    storageAllowed: true
  }
}

Bid Params

Important: Adagio needs to collect attention data about the ads displayed on a page and must listen to some specifics ad-server events. Please refer to the Adagio user guide for details.

Name Scope Description Example Type
organizationId required Id of the Organization. Handed out by Adagio. '1010' string
site required Name of the site. Handed out by Adagio.
- max length: 50		 'mysite-com' string
placement* required Refers to the placement of an adunit in a page.
Must not contain any information about the type of device.
- max length: 30
- max distinctives values: 10		 'ban_atf' string
adUnitElementId required Refers to the adunit html attribute id in a page. 'gpt-ban-atf' string
pagetype* highly recommended Describes what kind of content will be present in the page.
- max length: 30
- max distinctives values: 50		 'article' string
environment* recommended Environment where the page is displayed.
- max length: 30
- max distinctives values: 10		 'desktop' string
category* recommended Category of the content displayed in the page.
- max length: 30
- max distinctives values: 50		 'sport' string
subcategory* optional Subcategory of the content displayed in the page.
- max length: 30
- max distinctives values: 50		 'handball' string
video optional OpenRTB 2.5 video options object.
All options will override ones defined in mediaTypes.video		 {skip: 1, playbackmethod: [6]} object
native optional Partial OpenRTB Native 1.2 request object. Supported fields are:
- context
-plcmttype		 {context: 1, plcmttype: 2} object

*These parameters will have its accentuated characters converted to their non-accentuated version: é => e

Native Custom assets

Name description
adagio_bvw Url to handle Measure beacon

First Party Data

Adagio does not support FPD for now. It will be added soon.

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